Problem
Only 1 in 8 LGBTQ+ hate crimes is ever officially reported. The journey to getting help was too slow, too exposing, and too tied to systems many in the community did not trust. The people who needed support most were the least likely to find it, and Zoteria was built to change that.
Responsibilities
I led the design of key areas across the app including discreet mode, information and news. Alongside the brand designer I contributed to the development of the visual identity, and co-created and delivered a design system with two other designers, ensuring a smooth and considered handover.
Impact
In its first year Zoteria recorded 688 hate encounters that would otherwise likely have gone unreported, with 3 in 5 coming from outside major queer cities. For the first time, that data gave local authorities, Stonewall and Galop the evidence needed to understand where hate actually occurs across the UK, and direct support accordingly.
BIMA Gold Charity and Social Enterprise 2023 winner & DMA Bronze - Best Digital Product 2023 winner.
“While all problems cannot be solved by an app,
ease of access to decentralised information and support services is increasingly valuable to enable people to live their
lives wherever they choose to.”
“While all problems cannot be solved by an app, ease of access to decentralised information and support services is increasingly valuable to enable people to live their lives wherever they choose to.”
Dr. Kevin Guyan
Analysis of reporting using the Zoteria smartphone app
Made by Tammy,
a Senior Product Designer & Mentor, 2026 ☺
Made by Tammy, a Senior Product Designer & Mentor, 2026 ☺
Problem
Only 1 in 8 LGBTQ+ hate crimes is ever officially reported. The journey to getting help was too slow, too exposing, and too tied to systems many in the community did not trust. The people who needed support most were the least likely to find it, and Zoteria was built to change that.
Responsibilities
I led the design of key areas across the app including discreet mode, information and news. Alongside the brand designer I contributed to the development of the visual identity, and co-created and delivered a design system with two other designers, ensuring a smooth and considered handover.
Impact
In its first year Zoteria recorded 688 hate encounters that would otherwise likely have gone unreported, with 3 in 5 coming from outside major queer cities. For the first time, that data gave local authorities, Stonewall and Galop the evidence needed to understand where hate actually occurs across the UK, and direct support accordingly.
BIMA Gold Charity and Social Enterprise 2023 winner & DMA Bronze - Best Digital Product 2023 winner.